Competition law attorney

Competition law

Rechtssicher bei Marketing und Vertrieb.

Wir schaffen rechtssichere Kampagnen, Rechtstexte und Verträge – geprüft, freigegeben, durchsetzbar.

Erstgespräch vereinbaren

Challenges

Common pitfalls in competition law

UWG & campaign compliance
Advertising claims, price information and comparative advertising must comply with UWG requirements.
Warnings & Cease and desist orders
Violations may result in cease and desist orders, so deadlines and response procedures must be in place.
Legal texts & contracts
Terms and conditions, conditions of participation, competition and event advertising, and distribution agreements must be formulated in a legally compliant manner.
Labelling & new advertising technologies
Influencer/social media posts, newsletters, and the use of AI and bots require clear labelling and processes.
Data-based communication
Orchestrate big data analyses, information and labelling requirements, and loyalty programmes in a legally compliant manner.

Relevance

Who we help and why

We help marketing teams, in-house lawyers and e-commerce and platform companies to create campaigns, legal texts and sales that are compliant with competition law, and that are clear, quick and enforceable.

How we advise you

Clarity instead of risk: legally compliant marketing and sales

Our consulting services in competition law:

Comprehensive consulting in competition law: ongoing support for marketing and sales
Enforcement and defence: extrajudicial and judicial measures in cases of violations of the Unfair Competition Act (UWG)
Legal texts: general terms and conditions, conditions of participation, and competition and event advertising
Distribution agreements: review and drafting
Newsletter and influencer marketing: social media labelling, processes and documentation
Big data and customer analyses: legally compliant use in a marketing context
Information and labelling requirements: implementation in campaigns and shops
Loyalty programmes: legally compliant design
New advertising technologies (AI/bots): legal guidelines and implementation checks
Guidelines and training: team-friendly rules, training, and approval processes

Your result

Clear measures, secure contracts, tangible solutions

Your campaigns have been approved

We check that they comply with the Unfair Competition Act, as well as checking the labelling and price information. We then provide clear approval or rejection decisions.

Your legal texts support sales & promotions

We draft terms and conditions, conditions of participation and contracts that are both clear and robust.

You respond confidently to warnings

We structure responses, cease-and-desist orders and EV settlements, bearing in mind risk and speed.

Your processes are label-proof

We create practical procedures for social media, influencers, newsletters and AI/bot usage.

Your data usage remains compliant

We classify information obligations and big data usage in a legally compliant way.

Your team works safely

We provide guidelines and training courses to speed up the approval process.

Free initial consultation

Prioritise your competition law issues in 30 minutes.

Arrange your consultation today

Tell us what you need or plan to do, and we will clearly explain what is possible.

Axel Dreyer, LL.M.
Lawyer, Partner | Düsseldorf

Intro

Our motto: secure, radical, digital

SRD is the boutique law firm for digital projects, supporting you from kick-off to go-live. We combine technical innovation with compliance. We create radically clear legal scope for this.